Are You Prepared For Mobilegeddon??

What is Mobilegeddon?

"Starting April 21 [2015], we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." -- Google

The Internet of Things: Data Is Everywhere

• The Web has been around for a quarter of a century
• For the first time ever in Web history, users are spending more time on mobile devices and less time on desktop apps
  • Smartphone usage is up nearly 200%
  • Tablet usage is up over 1700%!
  • 21% of Millenial users do not even use a desktop computer, meaning all of their traffic is done through mobile devices
  • Users over the age of 55 have increased mobile usage from 60% to nearly 75%
• Half of all Google searches now come from mobile devices
• Google dominates the mobile search engine market -- nearly 92% of all mobile searches are through Google!!
• Simply put, if your web site is not mobile-friendly, you are going to lose customers and money. Google will drop your placement in their search rankings in favor of your mobile-friendly competitors.
• In other words, the 50% of traffic you are now receiving from mobile devices will disappear. Zero. Zilch. Gone.

5 Tips To Make Your Site Mobile Friendly

• Speed
  • The slower your pages load, the lower they will be ranked in Google's search algorithm. Try to keep your page load times under 2 seconds.
  • Are images and videos optimized for mobile delivery?
• Responsive Design
  • Is the layout of each page using responsive design to ensure it displays properly on phones, tablets, dekstops and other devices?
• Simple Navigation
  • Is your content easy to find?
  • Try to keep your menu navigations to no more than 1-2 levels
  • Are your call-to-actions large for easy tapping on a mobile screen?
• Avoid Popups
  • If Google detects popups on your site, they will lower your ranking in the Google search results
  • Google considers popups to be a negative user experience
• Less Is More
  • Remove all non-essential data from your forms
  • The less information you ask for, the more likely a visitor is to fill out the form

Ethode Can Help You Surive Mobilegeddon

Now more than ever, you need a reliable tech company in your corner. If you're just now learning about Mobilegeddon, you need that help as soon as possible.

Don't wait any longer. Contact the mobile experts at Ethode today to get a page-by-page analysis of your site along with a complete mobile-readiness plan.